At last the Internet domain name .asia was launched on Tuesday. This new regional domain name is said to become one of the web’s most desirable addresses and aims to join .com and .net as a widely used website suffix.

Edmon Chung from DotAsia, a Hong Kong-based group that won the right to set-up the domain, said that “the .asia domain acts like a channel or a portal, showing your commitment to the Asia market as a whole” and “provides an easier way to direct customers to your products.”

The new domain will be available to governments and official bodies during initial offer period, however the general public will take advantage of it from February.

Nevertheless this launch comes as a response to the one made last year, when the European-based .eu domain was released on the market.

Source: Yahoo! News

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